Top Down Games on iOS in New Zealand: Q2 2025 Insights

In the second quarter of 2025, the top-down games category on iOS in New Zealand saw notable trends in downloads, revenue, and active users. Here's a closer look at the top five games based on Sensor Tower data.

Block Blast！ from Hungry Studio started the quarter with 3.4K downloads, peaking at 6.2K by the end of June. Weekly active users hovered around 110K, showing a slight dip mid-quarter but ending at a stable 109K.

Kingshot by Century Games Pte. Ltd. saw a consistent rise in weekly revenue, reaching approximately $18.4K by late June. Downloads started at 772, increasing to 3.3K, while active users grew from 596 to around 5.8K by the quarter's end.

Color Block Jam from Rollic Games maintained steady revenue of around $8.1K in June, with downloads declining from 3.5K to 1.6K over the quarter. Active users started at 5.5K, peaking at 16K in April, before settling at 9.3K.

Amanotes Pte. Ltd.'s Magic Tiles 3: Piano Game showed stable revenue around $400 by late June. Downloads fluctuated, starting at 1.8K and ending at 3.8K, with active users climbing steadily from 17.8K to 22.1K.

Finally, Vita Mahjong by Vita Studio saw a gradual increase in active users from 6.9K to 10.6K. Revenue remained modest, peaking at $96 in mid-May, while downloads showed steady growth, ending at 2.3K.

These insights, sourced from Sensor Tower, reveal dynamic trends in game performance in New Zealand. For more detailed analytics, visit Sensor Tower's platform.